7 Reasons Why You Need a New Website Today
What does your website say about you?
A website is an essential business tool that conveys information about your business, your products and services, and why you matter to the outside world. If your site is outdated, or worse – boring, visitors will get frustrated or simply leave.
Web design and SEO are intrinsically linked. You can have the best website in the world, but it’s doing nothing for you if no one can find it. Especially as the industry moves towards an emphasis on engaging graphics, it is easy to forget to make your content accessible and understandable to the search engine algorithms. In order to drive traffic and maintain user engagement, here are our Reasons Why You Need a New Website.
7 Reasons You Need a New Website:
Your website is slow.
Statistically, our short attention spans coupled with a need for instant gratification make anything slower than immediate a frustrating experience. In a Forester report for Akamai, it was that 47% of consumers expect a web page to load in two seconds or less, and 23% will stop shopping or walk away from their computer if it takes too long to load. If that wasn’t reason enough, Google will lower your website’s ranking in its search results for slow load times.
Content is outdated.
Just as annoying as it is to see a stock photo on your landing page, old content is quickly judged as being irrelevant by the user. Creating engaging, relevant content that is useful to your prospective customers makes it easier for search engines to find and rank you.
Your website is not integrated with your social media.
Social Media is a powerful addition to a successful marketing campaign. It provides options for customer feedback and participation makes you look like you care and want to serve them better. Not having options to talk to your customers keeps the conversation one-sided and makes you look inflexible. Missing out on social media, is missing out on developing relationships with your customers.
Your website’s unresponsive
As of January 2015, 75% of mobile phone users own a smart phone, that’s 184 MILLION people! A website that cannot interact with different devices, such as mobile technology and tablets, reduces its accessibility and convenience to users.
Your site must have the most current security software installed or a customer’s information is not safe. Any breach of security jeopardizes sensitive information, costing you trust from your customer and money from your business.
Site design and architecture.
Optimizing a website for search begins in the planning stages. How accessible is your information on your site? Confusing sites do not provide solutions and keep visitors scratching their heads. Create a coherent plan will ensure a pleasant user experience and keep visitors coming back.
Competition is gaining ground (and you know it)
It is easy to lose traffic to a website that looks better, loads quicker, and is up-to-date on the latest trends in your industry. Even to industry outsiders, it’s pretty obvious who’s keeping up and who’s not. In order to remain competitive, it is essential that your audience views you as a thought leader.
How many of these is your website guilty?
Have you been keeping count?
Navigating the development of a new website is challenging, but with Telx Web’s commitment to unique and current web design, your new site can be optimized and fully engage every visitor!